How to Work with Creators and Influencers on TikTok [INTERACTIVE PANEL]

A talk by Timothy Armoo, Alessandro Bogliari and Harriet Hughes
Fanbytes, The Influencer Marketing Factory and PlayStack

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About this talk

Brands are achieving incredible results by working with TikTok creators and influencers. But how does influencer marketing on TikTok differ from other platforms? What's the best way of identifying TikTok influencers to work with? How do you manage and track a campaign effectively?

Our TikTok influencer marketers will be discussing these issues and answering your questions.

Timothy Armoo

Timothy Armoo is the CEO of Fanbytes, a mobile video advertising platform helping brands like Deliveroo, Apple Music and the UK Government reach Gen Z through TikTok, Snapchat and Instagram influencers. He launched the business in 2017 and has grown it to a team of 30 people using the theme of “advertainment” which fuses advertising with entertainment. Forbes has dubbed Fanbytes as “owning the mind of Gen Z”. Fanbytes is Timothy’s third company, having started his first company at 14 and selling his second business, a media company at 17 years old.

Alessandro Bogliari

Alessandro Bogliari is the Co-Founder & CEO of The Influencer Marketing Factory, a global Influencer Marketing Agency that helps companies get in front of Gen Z & Millennials on TikTok, Instagram and YouTube. His agency supports brands through the entire Influencer Marketing process: handling influencers identification, storytelling, contracting, campaign execution, analytics and digital ROI reporting.

Harriet Hughes

Harriet is an accomplished marketeer with over 15 years of experience across the full remit of consumer/ B2B marketing and campaign planning in the Games, Technology and Music industries. She spent over five years as a Marketing Manager at Electronic Arts delivering the global marketing strategy for mega brand Harry Potter as well as original IP. As CMO at PlayStack Harriet defines brand strategy and manages the Graphics, UA and Social Media teams.

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