How to Create Content for TikTok [INTERACTIVE PANEL]

A talk by Alex Hobern and Tom Sweeney
Wildfire Social and Kyma Media

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About this talk

TikTok has created an unrivalled platform for video content distribution. But what sort of content works best? How can creators and brands create, manage and market TikTok content effectively?

Our panel of TikTok content experts will share their ideas and experiences and answer your questions.

Alex Hobern

Alex Hobern is a British TV personality and content creator. He was the winner of Channel 4 reality show The Circle, and was also crowned the “viewer’s champion”. Alex was previously the Creative Director and Head of Content at FNATIC, Europe’s largest and most successful Esports team. Prior this he was Creative Lead at UNILAD, at the time the largest social media publisher with over 1 billion video views per month.

Tom Sweeney

Tom Sweeney is the Managing Director of Kyma Media, a social-first media network. Prior to joining Kyma Tom was the Director of Gaming at Media Chain (part of the Social Chain Group), where he led the team responsible for some of the world's largest gaming social media communities. Head of Community Management at Jagex for more than 3 years, he was responsible for community engagement, influencer marketing, and lead the company's foray into esports. During this time, he and his team were nominated for "Community Management of the Year" at the MCV Awards 3 times, finally winning the award at the 2018 MCV Awards. Tom is a self-confessed games nerd with 100% completion of The Elder Scrolls: Oblivion, thousands of hours logged in RuneScape, and an unhealthy obsession with Civ 5.

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