Fireside Chat: How Guinness World Records got 9M Followers and 200M Likes on TikTok

A talk by Dan Thorne
Sr. Social Media Manager, Guinness World Records

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About this talk

The story behind the success of the Guinness World of Records TIkTok Channel and how it reached 9m followers and 200m likes.

Dan Thorne

Dan Thorne is Guinness World Records’ Senior Social Media Manager and is responsible for content curation and community management across all GWR’s social channels. Since joining the company in 2013, Dan has helped grow GWR’s social audience to over 18M followers on Facebook, 6M+ subscribers on YouTube, and almost 10M followers on TikTok. As well as developing GWR’s partnerships with Facebook, YouTube, TikTok and Snapchat, Dan has played a key role in creating and presenting the company’s Facebook Live broadcasts. His favourite moment was the Facebook Live link-up with NASA from the International Space Station to interview record holder Peggy Whitson.

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