There are 3 main strategies apps can use to take advantage of TikTok right now. Paid, organic and influencer.
Paid advertising - TikTok is one of the most exciting new advertising channels because it has the scale of Instagram, but it’s not saturated yet. The prices (CPI, CPM, etc.) are very low compared to similar channels. We’ll discuss best practice and good app examples.
Organic marketing - Unlike Facebook and Instagram, you can post a video on TikTok with 0 followers and still get a million views. The demand for content is much higher than supply. It’s the only platform in the world where you can grow your organic account to thousands of followers within weeks. People can download your app directly from your TikTok profile without having to leave the app. No friction.
Influencer marketing - TikTok has built out their own influencer platform called Creator Marketplace. Using the platform you can find and work with influencers that are perfect for your niche.